In 1970, fifty years after women secure the right to vote, gender inequality remains endemic. Women earn only 59 cents for every dollar a man earns for similar work. In many states, women cannot obtain credit cards, write wills, or own property without a husband. The National Organization for Women seeks permission from New York City to close Fifth Avenue for a rally on August 26, the anniversary of the ratification of the 19th Amendment, but the city refuses.

As many as 50,000 women fill Fifth Avenue anyway, demonstrating for equal opportunity in the workforce, free abortion on demand, free childcare and social equality in marriage. Additional protests arise in cities nationwide.

The national press is largely dismissive but President Nixon declares the day "Women's Equality Day."